{"id":1038,"date":"2026-01-06T17:07:55","date_gmt":"2026-01-07T00:07:55","guid":{"rendered":"https:\/\/equalagency.com\/recent\/?p=1038"},"modified":"2026-06-18T17:20:46","modified_gmt":"2026-06-19T00:20:46","slug":"southwest-eye-centers-social-media-animation","status":"publish","type":"post","link":"https:\/\/equalagency.com\/recent\/southwest-eye-centers-social-media-animation\/","title":{"rendered":"Southwest Eye Centers Social Media Animation"},"content":{"rendered":"\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1080 \/ 1080;\" width=\"1080\" controls poster=\"https:\/\/equalagency.com\/recent\/wp-content\/uploads\/2026\/06\/vlcsnap-2026-06-18-17h13m33s460.jpg\" src=\"https:\/\/equalagency.com\/recent\/wp-content\/uploads\/2026\/06\/1080x1080SEC.mp4\"><\/video><\/figure>\n\n\n\n<div style=\"height:6px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Created a short-form video ad for <strong>Southwestern Eye Center<\/strong>, producing <strong>1:1, 16:9, and 9:16<\/strong> versions to fit placements across YouTube and social feeds. I built the animation with <strong>mobile-first, high-contrast typography<\/strong>, <strong>clear message hierarchy<\/strong>, and <strong>brand-forward bookends<\/strong> (logo presence early + a clean end card) to maximize recall. The spot finishes with a <strong>single, unmissable CTA<\/strong> (\u201cSchedule an eye exam today!\u201d) and a <strong>prominent URL (sweye.com)<\/strong> to drive immediate appointment scheduling.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Created a short-form video ad for Southwestern Eye Center, producing 1:1, 16:9, and 9:16 versions to fit placements across YouTube and social feeds. I built the animation with mobile-first, high-contrast typography, clear message hierarchy, and brand-forward bookends (logo presence early + a clean end card) to maximize recall. The spot finishes with a single, unmissable&hellip; <a href=\"https:\/\/equalagency.com\/recent\/southwest-eye-centers-social-media-animation\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[33,31],"class_list":["post-1038","post","type-post","status-publish","format-standard","hentry","category-video","tag-animation","tag-video"],"_links":{"self":[{"href":"https:\/\/equalagency.com\/recent\/wp-json\/wp\/v2\/posts\/1038","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/equalagency.com\/recent\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/equalagency.com\/recent\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/equalagency.com\/recent\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/equalagency.com\/recent\/wp-json\/wp\/v2\/comments?post=1038"}],"version-history":[{"count":2,"href":"https:\/\/equalagency.com\/recent\/wp-json\/wp\/v2\/posts\/1038\/revisions"}],"predecessor-version":[{"id":1043,"href":"https:\/\/equalagency.com\/recent\/wp-json\/wp\/v2\/posts\/1038\/revisions\/1043"}],"wp:attachment":[{"href":"https:\/\/equalagency.com\/recent\/wp-json\/wp\/v2\/media?parent=1038"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/equalagency.com\/recent\/wp-json\/wp\/v2\/categories?post=1038"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/equalagency.com\/recent\/wp-json\/wp\/v2\/tags?post=1038"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}