{"id":445,"date":"2017-01-20T14:39:13","date_gmt":"2017-01-20T21:39:13","guid":{"rendered":"http:\/\/www.mattwilsonmd.com\/recent\/?p=445"},"modified":"2019-09-11T15:03:31","modified_gmt":"2019-09-11T22:03:31","slug":"paws-in-motion-website-seo-branding","status":"publish","type":"post","link":"https:\/\/equalagency.com\/recent\/paws-in-motion-website-seo-branding\/","title":{"rendered":"Paws in Motion Website, SEO, & Branding"},"content":{"rendered":"

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The Paws in Motion dog walking and pet sitting company was experiencing good growth and knew it was time to take their business to the next level. I created a new logo and built a new\u00a0responsive website complete with a custom content management system. And what good is a beautiful new website unless customers can find it? I helped them identify a keyword and link building strategy and optimized the site so that Google and Bing will love it as much as their customers do.\u00a0In just two months I increased their Google rankings by 297% (that’s almost 3x better SERP score) and increased web traffic 5x from the year prior.<\/p>\n

See the live site<\/a><\/p>\n

<\/p>\n

The Logo<\/h2>\n

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Paws in Motion described that they wanted to target high-energy dogs who need lots of exercise. They want their customers to see them as fun, responsible, and caring.<\/p>\n

The Website<\/h2>\n

The CMS (content management system)<\/strong><\/p>\n

Instead of a big complicated CMS, I used a custom solution that allow the business owner to easily edit each section on an as-needed basis. Here is an example of how easy it is to edit the About Us section on the Home page:<\/p>\n

\"\"<\/a><\/p>\n

The Page Designs<\/strong><\/p>\n

Mobile friendly. Latest web standards. Easy to use and easy to maintain. The site really speaks for itself… http:\/\/pawsinmotionllc.com<\/a><\/p>\n

\"\"<\/a><\/p>\n

Search Engine Optimization (SEO)<\/b><\/p>\n

The original Paws in Motion site had almost no SEO other than basic page titles, descriptions, and keywords. I helped to identify relevant keyword phrases (KWPs)\u00a0that they wanted to rank for and then developed a strategy to target those KWPs, which included on-page optimization and link building opportunities.<\/p>\n

Within only two months we saw their\u00a0Google search engine results page rankings increase 420%\u00a0(a 76% change)<\/strong>. That’s HUGE!<\/p>\n","protected":false},"excerpt":{"rendered":"

The Paws in Motion dog walking and pet sitting company was experiencing good growth and knew it was time to take their business to the next level. I created a new logo and built a new\u00a0responsive website complete with a custom content management system. And what good is a beautiful new website unless customers can… Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[34,8,10],"class_list":["post-445","post","type-post","status-publish","format-standard","hentry","category-web","tag-html","tag-logo","tag-responsive"],"_links":{"self":[{"href":"https:\/\/equalagency.com\/recent\/wp-json\/wp\/v2\/posts\/445","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/equalagency.com\/recent\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/equalagency.com\/recent\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/equalagency.com\/recent\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/equalagency.com\/recent\/wp-json\/wp\/v2\/comments?post=445"}],"version-history":[{"count":5,"href":"https:\/\/equalagency.com\/recent\/wp-json\/wp\/v2\/posts\/445\/revisions"}],"predecessor-version":[{"id":641,"href":"https:\/\/equalagency.com\/recent\/wp-json\/wp\/v2\/posts\/445\/revisions\/641"}],"wp:attachment":[{"href":"https:\/\/equalagency.com\/recent\/wp-json\/wp\/v2\/media?parent=445"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/equalagency.com\/recent\/wp-json\/wp\/v2\/categories?post=445"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/equalagency.com\/recent\/wp-json\/wp\/v2\/tags?post=445"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}