{"id":464,"date":"2017-01-26T11:50:39","date_gmt":"2017-01-26T18:50:39","guid":{"rendered":"http:\/\/www.mattwilsonmd.com\/recent\/?p=464"},"modified":"2017-01-31T12:09:01","modified_gmt":"2017-01-31T19:09:01","slug":"three-seo-wins-zero-to-hero-in-2-months","status":"publish","type":"post","link":"https:\/\/equalagency.com\/recent\/three-seo-wins-zero-to-hero-in-2-months\/","title":{"rendered":"Three SEO Wins: Zero to Hero in 2 Months"},"content":{"rendered":"<p><a class=\"thumbnail\" href=\"https:\/\/equalagency.com\/recent\/wp-content\/uploads\/2017\/01\/img-seo-laptop.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-490\" src=\"https:\/\/equalagency.com\/recent\/wp-content\/uploads\/2017\/01\/img-seo-laptop.jpg\" alt=\"seo laptop\" width=\"600\" height=\"455\" srcset=\"https:\/\/equalagency.com\/recent\/wp-content\/uploads\/2017\/01\/img-seo-laptop.jpg 600w, https:\/\/equalagency.com\/recent\/wp-content\/uploads\/2017\/01\/img-seo-laptop-300x228.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<div>\n<p>Over the past year, I have helped three website dramatically increase their Google\u00a0rankings.\u00a0None of these sites had much SEO beyond the basic page titles, descriptions, and keywords, so this made it easy for me to take them from &#8220;zero to hero&#8221;. My approach with all three sites was the same:<\/p>\n<ul>\n<li>Identify relevant keyword phrases (KWPs) that they should try to rank for.<\/li>\n<li>Create &amp; implement\u00a0a KWP strategy to optimize individual pages on their site.<\/li>\n<li>Optimize their website in general.<\/li>\n<li>Identify backlink opportunities.<\/li>\n<\/ul>\n<h2><\/h2>\n<h2>The Results<\/h2>\n<div class=\"callout\">Their Google search result\u00a0rankings <strong>increased between 310% to 671%<\/strong> in just two months.<\/div>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p><strong><br \/>\n<span style=\"font-size: 16px;\">Case Study\u00a0#1<\/span><br \/>\n<\/strong>Vehicle Marketing Agency, Seattle, WA<\/p>\n<p>&nbsp;<\/p>\n<table>\n<tbody>\n<tr>\n<th>Keyword Phrase (KWP)<\/th>\n<th>Rank 11\/2016<\/th>\n<th>Rank 1\/2017<\/th>\n<\/tr>\n<tr>\n<td>Phrase One*<\/td>\n<td>No rank**<\/td>\n<td>19<\/td>\n<\/tr>\n<tr>\n<td>Phrase Two*<\/td>\n<td>48<\/td>\n<td>25<\/td>\n<\/tr>\n<tr>\n<td>Phrase Three*<\/td>\n<td>35<\/td>\n<td>15<\/td>\n<\/tr>\n<tr>\n<td>Phrase Four*<\/td>\n<td>3<\/td>\n<td>1<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><em><br \/>\n*\u00a0Omitting the exact KWP to protect confidentiality.<br \/>\n** For metrics that had no rank, I gave them a value of 100 when calculating results.<br \/>\n<\/em><\/p>\n<p>&nbsp;<\/p>\n<div class=\"callout\">In only two months we saw a <strong>310% increase<\/strong> in <span title=\"Search engine results page\">SERP<\/span> rankings<span style=\"margin: 0px; color: #1f497d; font-family: 'Calibri','sans-serif'; font-size: 11pt;\">\u00a0\u2013 <\/span>a <strong>68% change<\/strong> from where they started.<\/div>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><strong><br \/>\n<span style=\"font-size: 16px;\">Case Study\u00a0#2<\/span><br \/>\n<\/strong>Yin Rising Wellness Center, Tempe, AZ<\/p>\n<p>&nbsp;<\/p>\n<table>\n<tbody>\n<tr>\n<th>Keyword Phrase (KWP)<\/th>\n<th>Rank 6\/2016<\/th>\n<th>Rank 8\/2016<\/th>\n<\/tr>\n<tr>\n<td>Phrase One*<\/td>\n<td>42<\/td>\n<td>9<\/td>\n<\/tr>\n<tr>\n<td>Phrase Two*<\/td>\n<td>36<\/td>\n<td>10<\/td>\n<\/tr>\n<tr>\n<td>Phrase Three*<\/td>\n<td>No rank<\/td>\n<td>9<\/td>\n<\/tr>\n<tr>\n<td>Phrase Four*<\/td>\n<td>No rank<\/td>\n<td>8<\/td>\n<\/tr>\n<tr>\n<td>Phrase Five*<\/td>\n<td>61<\/td>\n<td>16<\/td>\n<\/tr>\n<tr>\n<td>Phrase Six*<\/td>\n<td>51<\/td>\n<td>3<\/td>\n<\/tr>\n<tr>\n<td>Phrase Seven*<\/td>\n<td>No rank<\/td>\n<td>18<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><em><br \/>\n*\u00a0Omitting the exact KWP to protect confidentiality.<br \/>\n** For metrics that had no rank, I gave them a value of 100 when calculating results.<br \/>\n<\/em><\/p>\n<p>&nbsp;<\/p>\n<div class=\"callout\">In only two months we saw a <strong>671% increase<\/strong> in <span title=\"Search engine results page\">SERP<\/span> rankings<span style=\"margin: 0px; color: #1f497d; font-family: 'Calibri','sans-serif'; font-size: 11pt;\">\u00a0\u2013 <\/span>a <strong>85% change<\/strong> from where they started.<\/div>\n<hr \/>\n<p><strong><br \/>\n<span style=\"font-size: 16px;\">Case Study\u00a0#3<\/span><br \/>\n<\/strong>Paws in Motion Pet Care, Sammamish &amp; Issaquah, WA<\/p>\n<p>&nbsp;<\/p>\n<table>\n<tbody>\n<tr>\n<th>Keyword Phrase (KWP)<\/th>\n<th>Rank 11\/2016<\/th>\n<th>Rank 1\/2017<\/th>\n<\/tr>\n<tr>\n<td>Phrase One*<\/td>\n<td>31<\/td>\n<td>15<\/td>\n<\/tr>\n<tr>\n<td>Phrase Two*<\/td>\n<td>80<\/td>\n<td>20<\/td>\n<\/tr>\n<tr>\n<td>Phrase Three*<\/td>\n<td>No rank<\/td>\n<td>15<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><em><br \/>\n*\u00a0Omitting the exact KWP to protect confidentiality.<br \/>\n** For metrics that had no rank, I gave them a value of 100 when calculating results.<br \/>\n<\/em><\/p>\n<p>&nbsp;<\/p>\n<div class=\"callout\">In only two months we saw a <strong>420% increase<\/strong> in <span title=\"Search engine results page\">SERP<\/span> rankings &#8211; a <strong>23% change<\/strong> from where they started.<\/div>\n<\/div>\n<p><!--more--><\/p>\n<p><!--more--><\/p>\n<p><!--more--><\/p>\n<p><!--more--><\/p>\n<p><!--more--><\/p>\n<p><!--more--><\/p>\n<p><!--more--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Over the past year, I have helped three website dramatically increase their Google\u00a0rankings.\u00a0None of these sites had much SEO beyond the basic page titles, descriptions, and keywords, so this made it easy for me to take them from &#8220;zero to hero&#8221;. My approach with all three sites was the same: Identify relevant keyword phrases (KWPs)&hellip; <a href=\"https:\/\/equalagency.com\/recent\/three-seo-wins-zero-to-hero-in-2-months\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[35],"class_list":["post-464","post","type-post","status-publish","format-standard","hentry","category-web","tag-seo"],"_links":{"self":[{"href":"https:\/\/equalagency.com\/recent\/wp-json\/wp\/v2\/posts\/464","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/equalagency.com\/recent\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/equalagency.com\/recent\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/equalagency.com\/recent\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/equalagency.com\/recent\/wp-json\/wp\/v2\/comments?post=464"}],"version-history":[{"count":5,"href":"https:\/\/equalagency.com\/recent\/wp-json\/wp\/v2\/posts\/464\/revisions"}],"predecessor-version":[{"id":500,"href":"https:\/\/equalagency.com\/recent\/wp-json\/wp\/v2\/posts\/464\/revisions\/500"}],"wp:attachment":[{"href":"https:\/\/equalagency.com\/recent\/wp-json\/wp\/v2\/media?parent=464"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/equalagency.com\/recent\/wp-json\/wp\/v2\/categories?post=464"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/equalagency.com\/recent\/wp-json\/wp\/v2\/tags?post=464"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}