{"id":620,"date":"2019-02-06T15:56:19","date_gmt":"2019-02-06T22:56:19","guid":{"rendered":"http:\/\/www.mattwilsonmd.com\/recent\/?p=620"},"modified":"2024-12-08T17:48:34","modified_gmt":"2024-12-09T00:48:34","slug":"alaska-airlines-letter-animation","status":"publish","type":"post","link":"https:\/\/equalagency.com\/recent\/alaska-airlines-letter-animation\/","title":{"rendered":"Alaska Airlines Letter Animation"},"content":{"rendered":"<p>Ten &#8220;brand phrases&#8221; were illustrated for Alaska Airlines by artist Jessica Hische. The &#8220;Let&#8217;s Go&#8221; illustration was part of my mockups for the <a href=\"https:\/\/careers.alaskaair.com\/\">Alaska Airlines jobs website<\/a>, in which I chose to have the letters animate in. This animation was meticulously hand-crafted and expresses the inviting, smile-inducing voice that Alaska is developing for their recruiting efforts.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"thumbnail alignnone size-full wp-image-621\" src=\"https:\/\/equalagency.com\/recent\/wp-content\/uploads\/2018\/11\/Lets-Go-Seattle.gif\" alt=\"\" width=\"600\" height=\"600\" srcset=\"https:\/\/equalagency.com\/recent\/wp-content\/uploads\/2018\/11\/Lets-Go-Seattle.gif 600w, https:\/\/equalagency.com\/recent\/wp-content\/uploads\/2018\/11\/Lets-Go-Seattle-300x300.gif 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ten &#8220;brand phrases&#8221; were illustrated for Alaska Airlines by artist Jessica Hische. The &#8220;Let&#8217;s Go&#8221; illustration was part of my mockups for the Alaska Airlines jobs website, in which I chose to have the letters animate in. This animation was meticulously hand-crafted and expresses the inviting, smile-inducing voice that Alaska is developing for their recruiting&hellip; <a href=\"https:\/\/equalagency.com\/recent\/alaska-airlines-letter-animation\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":622,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[33],"class_list":["post-620","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-video","tag-animation"],"_links":{"self":[{"href":"https:\/\/equalagency.com\/recent\/wp-json\/wp\/v2\/posts\/620","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/equalagency.com\/recent\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/equalagency.com\/recent\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/equalagency.com\/recent\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/equalagency.com\/recent\/wp-json\/wp\/v2\/comments?post=620"}],"version-history":[{"count":4,"href":"https:\/\/equalagency.com\/recent\/wp-json\/wp\/v2\/posts\/620\/revisions"}],"predecessor-version":[{"id":839,"href":"https:\/\/equalagency.com\/recent\/wp-json\/wp\/v2\/posts\/620\/revisions\/839"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/equalagency.com\/recent\/wp-json\/wp\/v2\/media\/622"}],"wp:attachment":[{"href":"https:\/\/equalagency.com\/recent\/wp-json\/wp\/v2\/media?parent=620"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/equalagency.com\/recent\/wp-json\/wp\/v2\/categories?post=620"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/equalagency.com\/recent\/wp-json\/wp\/v2\/tags?post=620"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}