{"id":807,"date":"2021-03-18T11:44:00","date_gmt":"2021-03-18T18:44:00","guid":{"rendered":"https:\/\/mattwilsonmd.com\/recent\/?p=807"},"modified":"2024-12-08T17:43:45","modified_gmt":"2024-12-09T00:43:45","slug":"dell-power-up","status":"publish","type":"post","link":"https:\/\/equalagency.com\/recent\/dell-power-up\/","title":{"rendered":"Dell Power Up"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n\r\n<div class=\"fve-video-wrapper fve-image-embed fve-thumbnail-image youtube\" style=\"padding-bottom:75%;\">\r\n    <iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/W_8VB3LYKVg?wmode=transparent&#038;modestbranding=1&#038;autohide=1&#038;showinfo=0&#038;rel=0\" width=\"100%\" height=\"100%\" frameborder=\"0\" webkitAllowFullScreen mozallowfullscreen allowFullScreen><\/iframe>    <\/div>\r\n\r\n\n<\/div><\/figure>\n\n\n\n<p>The Dell Power Up video is part of a global sales initiative and was delivered in multiple languages. This was a &#8220;hype&#8221; video that would be shown at the Dell sales conferences. We chose the rock band theme to convey a universally-understood concept of team work and synergy. The timing of the Power Up campaign also coincided with the release of the new AC\/DC album, titled Power Up. Dell was not able to get AC\/DC to perform at their conference because AC\/DC does not do virtual performances, so we chose an AC\/DC-sounding song as the next best thing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Dell Power Up video is part of a global sales initiative and was delivered in multiple languages. This was a &#8220;hype&#8221; video that would be shown at the Dell sales conferences. We chose the rock band theme to convey a universally-understood concept of team work and synergy. The timing of the Power Up campaign&hellip; <a href=\"https:\/\/equalagency.com\/recent\/dell-power-up\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":808,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[33,31],"class_list":["post-807","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-video","tag-animation","tag-video"],"_links":{"self":[{"href":"https:\/\/equalagency.com\/recent\/wp-json\/wp\/v2\/posts\/807","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/equalagency.com\/recent\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/equalagency.com\/recent\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/equalagency.com\/recent\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/equalagency.com\/recent\/wp-json\/wp\/v2\/comments?post=807"}],"version-history":[{"count":1,"href":"https:\/\/equalagency.com\/recent\/wp-json\/wp\/v2\/posts\/807\/revisions"}],"predecessor-version":[{"id":809,"href":"https:\/\/equalagency.com\/recent\/wp-json\/wp\/v2\/posts\/807\/revisions\/809"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/equalagency.com\/recent\/wp-json\/wp\/v2\/media\/808"}],"wp:attachment":[{"href":"https:\/\/equalagency.com\/recent\/wp-json\/wp\/v2\/media?parent=807"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/equalagency.com\/recent\/wp-json\/wp\/v2\/categories?post=807"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/equalagency.com\/recent\/wp-json\/wp\/v2\/tags?post=807"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}