This project is the recruiting website for the Alaska Air Group. They wanted to push the boundaries of their typical brand so I used some of their existing brand elements while introducing bold, oversized headings, ample spacing between elements, and a modular, flat graphic treatment that gives it a fresh and youthful vibe.
I created the site to be flexible and have sections easily moved around and repurposed so that the team at Alaska could easily maintain the site on their own. When I handed off the final product, it included a “reusable modules” document that showed each section, or block, that was available, how to use it, and why type of content it could contain.
Another exciting feature is that the site is fully accessible for people with disabilities. I designed and developed the site to be WCAG 2.0 compliant.
