Category Archives: Web

Custom Fit Financial Website

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Custom Fit Financial home page

Website Design | WordPress Development | SEO

Custom Fit Financial had outgrown its GoDaddy Website Builder and was looking for a platform that would provide greater flexibility, better search engine performance, and a more polished user experience. We rebuilt the website in WordPress using Divi, creating a site that is easier to maintain and better positioned for future growth.

The project began with a foundational SEO review to identify opportunities for improvement. Working with the client’s target search phrases, we reorganized and optimized the homepage content, improved heading structure, page titles, meta descriptions, internal linking, and blog architecture to establish a stronger technical SEO foundation. The new site also provides a more scalable content management experience, making it easier to publish articles and continue building organic search visibility over time.

As with every website we build, accessibility and responsive design were incorporated throughout the project. The result is a fast, modern WordPress website that is easier to manage, easier to discover, and designed to serve both visitors and search engines more effectively.

Services Provided

  • WordPress Development
  • Divi Theme Development
  • Website Design
  • Responsive Design
  • SEO Audit & On-Page Optimization
  • Content Strategy
  • Blog Architecture
  • Accessibility Best Practices

View the live Custom Fit Financial site

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// Category / Web

Vonage iBook Microsite

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Contracted through Metia to build an interactive, start-to-finish “iBook” experience for Vonage using Ceros Flex. The creative direction called for an exploratory, book-like journey with rich interactivity—while remaining fully responsive on tablets and phones (a key reason the project pivoted from Ceros Studio to Flex).

Equal Agency handled implementation/build only (no design), translating ambitious interaction requirements into a working, polished experience on a still-new platform. A major technical focus was optimizing background video performance, balancing fast load times with playback quality to keep the experience smooth across devices.

See the live Vonage site

Jackson Financial Microsite

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Partnered with Metia to deliver a Jackson microsite using Ceros Flex shortly after the platform launched. With limited documentation available, Equal Agency quickly learned the toolset, established a repeatable build approach, and executed a smooth, on-brand experience across all pages. Metia provided two-page design direction; Equal Agency designed and built the remaining pages, ensuring consistency throughout. Also created and sourced supporting line art to enhance key sections and imagery.

View live Jackson site

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Foothills Sports Medicine PT

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The Foothills Rehab home page

Designed by the Foothills marketing team and built by Equal Agency. We matched their custom designs with custom code and leveraged the Divi page builder to create development efficiencies. The page builder also gives the Foothills client the ability to easily update their own content and to design new pages without the need of a Developer.

Equal Agency knocked it out of the park with our website redesign. They took the time to go over our options and recommend a platform that would keep us relevant and allow us to scale our online presence. Matt was always accessible, responsive and offered several options to any obstacles we faced in order to keep us on time-line and in budget. This has been the most successful website launch I have done!

Chris La Fleur
Sr. Director of Sales and Marketing

This site features some accessibility enhancements with a Lighthouse Accessibility score of 100 and a Google Page Speed score of 97.

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Fate Sensation Website

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Fate Sensation is the online gallery/art project for musician/photographer Clifton Batchelor. His instructions for me: “Treat this website as YOUR art project – get creative with it”. So I did…

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REIM Website

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This WordPress website uses boutique-style and subtle animations to set this Scottsdale real estate marketing team apart from the competition. I used a limited color palette and ample white space to create a high-end feeling. The owners of this business were picky about design and had used two agencies before us… trying to achieve the look they wanted but not able to get there until Skyhook and I delivered a site they were thrilled about.

This project was contracted thru Skyhook Interactive.

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Clifton Batchelor Website

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This site is small but awesome. There’s not much going on here in the way of content, but the animation that transitions between pages is so unique that it will have you clicking back and forth between the three pages.

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Trussway Website

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The Trussway website project elevated the Trussway brand to the next level and helped to establish them as a leader in their industry. On the Home page, we start with a full screen animated “hero” graphic that has the appearance of slow motion video but is actually build from still images that I created layers from and animated them to look like live action video. The site also features multilingual support for English and Spanish.

This project was contracted thru Skyhook Interactive.

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Alaska Airlines Jobs Site

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This project is the recruiting website for the Alaska Air Group. They wanted to push the boundaries of their typical brand so I used some of their existing brand elements while introducing bold, oversized headings, ample spacing between elements, and a modular, flat graphic treatment that gives it a fresh and youthful vibe.

I created the site to be flexible and have sections easily moved around and repurposed so that the team at Alaska could easily maintain the site on their own. When I handed off the final product, it included a “reusable modules” document that showed each section, or block, that was available, how to use it, and why type of content it could contain.

Another exciting feature is that the site is fully accessible for people with disabilities. I designed and developed the site to be WCAG 2.0 compliant.

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// Category / Web