Author Archives: Matt Wilson

Custom Fit Financial Website

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Custom Fit Financial home page

Website Design | WordPress Development | SEO

Custom Fit Financial had outgrown its GoDaddy Website Builder and was looking for a platform that would provide greater flexibility, better search engine performance, and a more polished user experience. We rebuilt the website in WordPress using Divi, creating a site that is easier to maintain and better positioned for future growth.

The project began with a foundational SEO review to identify opportunities for improvement. Working with the client’s target search phrases, we reorganized and optimized the homepage content, improved heading structure, page titles, meta descriptions, internal linking, and blog architecture to establish a stronger technical SEO foundation. The new site also provides a more scalable content management experience, making it easier to publish articles and continue building organic search visibility over time.

As with every website we build, accessibility and responsive design were incorporated throughout the project. The result is a fast, modern WordPress website that is easier to manage, easier to discover, and designed to serve both visitors and search engines more effectively.

Services Provided

  • WordPress Development
  • Divi Theme Development
  • Website Design
  • Responsive Design
  • SEO Audit & On-Page Optimization
  • Content Strategy
  • Blog Architecture
  • Accessibility Best Practices

View the live Custom Fit Financial site

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Vonage iBook Microsite

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Contracted through Metia to build an interactive, start-to-finish “iBook” experience for Vonage using Ceros Flex. The creative direction called for an exploratory, book-like journey with rich interactivity—while remaining fully responsive on tablets and phones (a key reason the project pivoted from Ceros Studio to Flex).

Equal Agency handled implementation/build only (no design), translating ambitious interaction requirements into a working, polished experience on a still-new platform. A major technical focus was optimizing background video performance, balancing fast load times with playback quality to keep the experience smooth across devices.

See the live Vonage site

Jackson Financial Microsite

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Partnered with Metia to deliver a Jackson microsite using Ceros Flex shortly after the platform launched. With limited documentation available, Equal Agency quickly learned the toolset, established a repeatable build approach, and executed a smooth, on-brand experience across all pages. Metia provided two-page design direction; Equal Agency designed and built the remaining pages, ensuring consistency throughout. Also created and sourced supporting line art to enhance key sections and imagery.

View live Jackson site

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Southwest Eye Centers Social Media Animation

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Created a short-form video ad for Southwestern Eye Center, producing 1:1, 16:9, and 9:16 versions to fit placements across YouTube and social feeds. I built the animation with mobile-first, high-contrast typography, clear message hierarchy, and brand-forward bookends (logo presence early + a clean end card) to maximize recall. The spot finishes with a single, unmissable CTA (“Schedule an eye exam today!”) and a prominent URL (sweye.com) to drive immediate appointment scheduling.

Billboards and Bus Shelters

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Bus shelter at dusk. Advertisement for eye center showing close up of man's eye

This ad campaign was created for the American Vision Partners’ sub-brand Barnet Dulaney Perkins, which is the largest and most well-known eye center in the Phoenix metropolitan area. Equal Agency created billboard, bus shelters and newspaper ads.

Amazon Web Services (AWS) + Contentstack eBook

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Contracted by Metia for their AWS/Contentstack clients, I designed this 11-page eBook to highlight the company’s AI service offerings made possible, in part, by their partnership with Amazon Web Services 9AWS). Key considerations of the project were, first, to create an on-brand design that would fit seamlessly with the existing Contentstack materials, and secondly, to ensure a fully accessible PDF reading experience for people with disabilities.

eBook cover
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Prestacycle Holiday Sale Graphics

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Ongoing creation of web graphics for website, email campaigns, and social media to promote holiday sales for Prestacycle, a bicycle tool company. Created by a mix of stock photography and AI-generated images and good old-fashioned Photoshop skills.

Love and Presidents sale with George Washington who has a red lipstick kiss mark on his cheek
Labor Day Sale with Rosie the Riveter wearing a bike helmet and bike gloves
Cyber Monday Sale with a futuristic-looking cyclist lit by blue and purple light
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