Forward Your Image (FYI) wanted a modern, eye-catching card and an updated logo and colors for the style coaching and wardrobe consulting business. This script font in the logo treatment conveys the creative expression that can be achieved through fashion and uses a subtle border which is suggestive of a photograph or mirror that you would use to see yourself. The bold fuchsia color conveys the “woman’s touch” that might be missing from the lives of the male clients.