The Paws in Motion dog walking and pet sitting company was experiencing good growth and knew it was time to take their business to the next level. I created a new logo and built a new responsive website complete with a custom content management system. And what good is a beautiful new website unless customers can find it? I helped them identify a keyword and link building strategy and optimized the site so that Google and Bing will love it as much as their customers do. In just two months I increased their Google rankings by 297% (that’s almost 3x better SERP score) and increased web traffic 5x from the year prior.
The Logo
Paws in Motion described that they wanted to target high-energy dogs who need lots of exercise. They want their customers to see them as fun, responsible, and caring.
The Website
The CMS (content management system)
Instead of a big complicated CMS, I used a custom solution that allow the business owner to easily edit each section on an as-needed basis. Here is an example of how easy it is to edit the About Us section on the Home page:
The Page Designs
Mobile friendly. Latest web standards. Easy to use and easy to maintain. The site really speaks for itself… http://pawsinmotionllc.com
Search Engine Optimization (SEO)
The original Paws in Motion site had almost no SEO other than basic page titles, descriptions, and keywords. I helped to identify relevant keyword phrases (KWPs) that they wanted to rank for and then developed a strategy to target those KWPs, which included on-page optimization and link building opportunities.
Within only two months we saw their Google search engine results page rankings increase 420% (a 76% change). That’s HUGE!