Over the past year, I have helped three website dramatically increase their Google rankings. None of these sites had much SEO beyond the basic page titles, descriptions, and keywords, so this made it easy for me to take them from “zero to hero”. My approach with all three sites was the same:
- Identify relevant keyword phrases (KWPs) that they should try to rank for.
- Create & implement a KWP strategy to optimize individual pages on their site.
- Optimize their website in general.
- Identify backlink opportunities.
The Results
Case Study #1
Vehicle Marketing Agency, Seattle, WA
| Keyword Phrase (KWP) | Rank 11/2016 | Rank 1/2017 |
|---|---|---|
| Phrase One* | No rank** | 19 |
| Phrase Two* | 48 | 25 |
| Phrase Three* | 35 | 15 |
| Phrase Four* | 3 | 1 |
* Omitting the exact KWP to protect confidentiality.
** For metrics that had no rank, I gave them a value of 100 when calculating results.
Case Study #2
Yin Rising Wellness Center, Tempe, AZ
| Keyword Phrase (KWP) | Rank 6/2016 | Rank 8/2016 |
|---|---|---|
| Phrase One* | 42 | 9 |
| Phrase Two* | 36 | 10 |
| Phrase Three* | No rank | 9 |
| Phrase Four* | No rank | 8 |
| Phrase Five* | 61 | 16 |
| Phrase Six* | 51 | 3 |
| Phrase Seven* | No rank | 18 |
* Omitting the exact KWP to protect confidentiality.
** For metrics that had no rank, I gave them a value of 100 when calculating results.
Case Study #3
Paws in Motion Pet Care, Sammamish & Issaquah, WA
| Keyword Phrase (KWP) | Rank 11/2016 | Rank 1/2017 |
|---|---|---|
| Phrase One* | 31 | 15 |
| Phrase Two* | 80 | 20 |
| Phrase Three* | No rank | 15 |
* Omitting the exact KWP to protect confidentiality.
** For metrics that had no rank, I gave them a value of 100 when calculating results.