Equal Agency designed and developed the Association for Entrepreneurship USA website to closely align with the organization’s established visual brand while creating a flexible WordPress platform that could support memberships, content publishing, eCommerce, customer service workflows, and long-term growth.
The site includes WooCommerce merchandise sales integrated with Printful, MemberPress-powered memberships, a custom API integration with a third-party affiliate system, conditionally displayed content based on user roles, discussion forum functionality, custom user roles, and reporting tools for AFE customer service agents. Equal Agency also created reusable page layouts and content modules so the AFE team can expand the site while maintaining visual consistency.
In addition to design and development, Equal Agency has provided ongoing SEO, accessibility, content, and technical support. SEO improvements helped more than quadruple organic search traffic, and the site now includes more than 1,700 blog posts, many written by writers employed or supervised by Equal Agency.