Created a short-form video ad for Southwestern Eye Center, producing 1:1, 16:9, and 9:16 versions to fit placements across YouTube and social feeds. I built the animation with mobile-first, high-contrast typography, clear message hierarchy, and brand-forward bookends (logo presence early + a clean end card) to maximize recall. The spot finishes with a single, unmissable CTA (“Schedule an eye exam today!”) and a prominent URL (sweye.com) to drive immediate appointment scheduling.