The Dell Power Up video is part of a global sales initiative and was delivered in multiple languages. This was a “hype” video that would be shown at the Dell sales conferences. We chose the rock band theme to convey a universally-understood concept of team work and synergy. The timing of the Power Up campaign also coincided with the release of the new AC/DC album, titled Power Up. Dell was not able to get AC/DC to perform at their conference because AC/DC does not do virtual performances, so we chose an AC/DC-sounding song as the next best thing.
Category Archives: Video
Trussway Website
The Trussway website project elevated the Trussway brand to the next level and helped to establish them as a leader in their industry. On the Home page, we start with a full screen animated “hero” graphic that has the appearance of slow motion video but is actually build from still images that I created layers from and animated them to look like live action video. The site also features multilingual support for English and Spanish.
This project was contracted thru Skyhook Interactive.
See full projectAlaska Airlines Letter Animation
Ten “brand phrases” were illustrated for Alaska Airlines by artist Jessica Hische. The “Let’s Go” illustration was part of my mockups for the Alaska Airlines jobs website, in which I chose to have the letters animate in. This animation was meticulously hand-crafted and expresses the inviting, smile-inducing voice that Alaska is developing for their recruiting efforts.
Microsoft Azure Tutorials
The Azure team at Microsoft needed a simple way to showcase the benefits of a complicated and robust software offering so we created a series of 5 short instructional videos. Contracting with Metia, I worked with the Microsoft and Metia teams to:
- Secure voice over talent,
- Choose music
- Create storyboards
- Synchronize video screen captures
- Generate captioning (open & closed), and
- Ensure consistency of graphics and animations
American Red Cross & Dell Technologies
This video was part of a social media campaign for Dell. The challenge here was that the client was unable to deliver native footage, so I had to get creative and pull small clips from an existing video and use time remapping to slow the video down enough to fit the script while maintaining smooth playback. This is one of four videos created for the campaign.
The project was contracted thru Metia.
Visionary Acupuncture on Macular Degeneration
Visionary Acupuncture specializes in treating eye diseases such as macular degeneration. Their challenge is that people do not know that acupuncture can treat this disease. This video helps solve this lack of awareness problem by explaining the benefits of the treatment and showing how it is done.
I used a teleprompter to help the acupuncturist master her script. And the video graphics match the website, brochures, and business card for an integrated, on-brand communication.
NTT Data Videos
I was contracted by Metia to edit a series of 6 short promotional videos highlighting the offerings of NTT Data. I selected music and stock footage to support the narration and help tell their story.
Microsoft Firefighter Video
This video was created for placement on Facebook and was designed to be viewed without audio. Metia contracted me for this project and provided most of the artwork. The narrative of the video and the artwork were from an infographic that Metia had created.
Dell & Service King Animation
I was contracted by Metia to create this animated video for Dell, Intel, and Service King. They supplied the script and I created the storyboards and illustrations, then brought it to life using After Effects. It was exciting to work with Dell’s new brand guidelines and to balance the branding requirements of the three brands in the video.
Dell Flash Storage Animation
Another fun animated infographic video for Dell (contracted thru Metia). The teams at Dell & Metia liked my work on the first video so they asked me to do this one in the same style.