Dell Power Up

The Dell Power Up video is part of a global sales initiative and was delivered in multiple languages. This was a “hype” video that would be shown at the Dell sales conferences. We chose the rock band theme to convey a universally-understood concept of team work and synergy. The timing of the Power Up campaign also coincided with the release of the new AC/DC album, titled Power Up. Dell was not able to get AC/DC to perform at their conference because AC/DC does not do virtual performances, so we chose an AC/DC-sounding song as the next best thing.