Ten “brand phrases” were illustrated for Alaska Airlines by artist Jessica Hische. The “Let’s Go” illustration was part of my mockups for the Alaska Airlines jobs website, in which I chose to have the letters animate in. This animation was meticulously hand-crafted and expresses the inviting, smile-inducing voice that Alaska is developing for their recruiting efforts.

This online CBD store was built with WordPress and uses WooCommerce for the e-commerce functionality. I chose lifestyle photography for each product that would emphasize how the product would affect the lives of would-be buyers. On the product pages, I added a custom module to the WooCommerce template that allows the client to add text and imagery above the product image and description, thus reinforcing the lifestyle marketing efforts. The project was based on a template that I customized with Cannafyl branding and was subcontracted thru Skyhook Interactive.

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The Azure team at Microsoft needed a simple way to showcase the benefits of a complicated and robust software offering so we created a series of 5 short instructional videos. Contracting with Metia, I worked with the Microsoft and Metia teams to:

  • Secure voice over talent,
  • Choose music
  • Create storyboards
  • Synchronize video screen captures
  • Generate captioning (open & closed), and
  • Ensure consistency of graphics and animations

DEVELOPMENT ONLY

I was subcontracted by Skyhook Interactive to create the HTML, CSS, and some PHP for this custom WordPress build. We used Advanced Custom Fields to build custom components that the client could use on the backend to manage the design and content of the site.

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This video was part of a social media campaign for Dell. The challenge here was that the client was unable to deliver native footage, so I had to get creative and pull small clips from an existing video and use time remapping to slow the video down enough to fit the script while maintaining smooth playback. This is one of four videos created for the campaign.

The project was contracted thru Metia.

The Couture Book business creates high-end hand-made photo books for professional photographers. The business had an antiquated Flash website that needed an overhaul. I designed the site to reflect the elegance and sophistication that is found in the fashion “couture” industry. The Couture Book owners built the front end of the site with some of my assistance.

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Horizon Air, a subsidiary of Alaska Airlines, needed to boost interest in pilot recruitment. I designed this microsite to have an exciting, promotional feel. The “Pilot Compensation” page is the highlight of the site as it is the most important page. Most of the animations are controlled by the user’s scrolling motion. This creates interest and engagement and helps keep users on the page longer. I built the “Pilot Compensation page”, Direct Employment built the rest.

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Visionary Acupuncture specializes in treating eye diseases such as macular degeneration. Their challenge is that people do not know that acupuncture can treat this disease. This video helps solve this lack of awareness problem by explaining the benefits of the treatment and showing how it is done.

I used a teleprompter to help the acupuncturist master her script. And the video graphics match the website, brochures, and business card for an integrated, on-brand communication.