DEVELOPMENT ONLY

I was subcontracted by Skyhook Interactive to create the HTML, CSS, and some PHP for this custom WordPress build. We used Advanced Custom Fields to build custom components that the client could use on the backend to manage the design and content of the site.

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The Couture Book business creates high-end hand-made photo books for professional photographers. The business had an antiquated Flash website that needed an overhaul. I designed the site to reflect the elegance and sophistication that is found in the fashion “couture” industry. The Couture Book owners built the front end of the site with some of my assistance.

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Horizon Air, a subsidiary of Alaska Airlines, needed to boost interest in pilot recruitment. I designed this microsite to have an exciting, promotional feel. The “Pilot Compensation” page is the highlight of the site as it is the most important page. Most of the animations are controlled by the user’s scrolling motion. This creates interest and engagement and helps keep users on the page longer. I built the “Pilot Compensation page”, Direct Employment built the rest.

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This was a redesign project that entailed a design and structure makeover for over 300 combined pages and posts. I built custom web tools to help users calculate things like legal expenses and statutes of limitations. The site redesign also entailed the addition of new SEO efforts while preserving the existing SEO work that had been done.

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The AFE USA site is a custom theme design and build on the WordPress framework. It features a membership restricted are, payment processing abilities, and event scheduling. It’s a relatively large site with over 200 pages and articles and growing.

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seo laptop

Over the past year, I have helped three website dramatically increase their Google rankings. None of these sites had much SEO beyond the basic page titles, descriptions, and keywords, so this made it easy for me to take them from “zero to hero”. My approach with all three sites was the same:

  • Identify relevant keyword phrases (KWPs) that they should try to rank for.
  • Create & implement a KWP strategy to optimize individual pages on their site.
  • Optimize their website in general.
  • Identify backlink opportunities.

The Results

Their Google search result rankings increased between 310% to 671% in just two months.

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responsive-email

I designed and custom-coded a series of five mobile-friendly email templates and landing pages for a national auto insurance provider. The templates allow full customization of the content using the Marketo CRM platform. Each email template was coded to pass SPAM rules and display properly on all of the top email clients, web browsers and devices.

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