This WordPress website leverages an existing theme that was customized to match the Viewpoint brand’s visual guidelines. I was sub-contracted by Skyhook Interactive to do the design and development.
Category Archives: Web
Cannafyl Online Store
This online CBD store was built with WordPress and uses WooCommerce for the e-commerce functionality. I chose lifestyle photography for each product that would emphasize how the product would affect the lives of would-be buyers. On the product pages, I added a custom module to the WooCommerce template that allows the client to add text and imagery above the product image and description, thus reinforcing the lifestyle marketing efforts. The project was based on a template that I customized with Cannafyl branding and was subcontracted thru Skyhook Interactive.
Stars AZ Website Development
DEVELOPMENT ONLY
I was subcontracted by Skyhook Interactive to create the HTML, CSS, and some PHP for this custom WordPress build. We used Advanced Custom Fields to build custom components that the client could use on the backend to manage the design and content of the site.
Couture Book Website
The Couture Book business creates high-end hand-made photo books for professional photographers. The business had an antiquated Flash website that needed an overhaul. I designed the site to reflect the elegance and sophistication that is found in the fashion “couture” industry. The Couture Book owners built the front end of the site with some of my assistance.
Horizon Airlines Pilot Website
Horizon Air, a subsidiary of Alaska Airlines, needed to boost interest in pilot recruitment. I designed this microsite to have an exciting, promotional feel. The “Pilot Compensation” page is the highlight of the site as it is the most important page. Most of the animations are controlled by the user’s scrolling motion. This creates interest and engagement and helps keep users on the page longer. I built the “Pilot Compensation page”, Direct Employment built the rest.
PDSA Website and Logo
The Professional Driving School Association of Washington project included a logo design and website with the following functionality:
- Conference scheduling
- Conference attendee tracking
- Payment processing for events
- Ability to purchase membership to the website/association
- Protected membership content and discount pricing for conferences
Thompson Law Firm Website
This was a redesign project that entailed a design and structure makeover for over 300 combined pages and posts. I built custom web tools to help users calculate things like legal expenses and statutes of limitations. The site redesign also entailed the addition of new SEO efforts while preserving the existing SEO work that had been done.
Association for Entrepreneurship USA
The AFE USA site is a custom theme design and build on the WordPress framework. It features a membership restricted are, payment processing abilities, and event scheduling. It’s a relatively large site with over 200 pages and articles and growing.
Three SEO Wins: Zero to Hero in 2 Months
Over the past year, I have helped three website dramatically increase their Google rankings. None of these sites had much SEO beyond the basic page titles, descriptions, and keywords, so this made it easy for me to take them from “zero to hero”. My approach with all three sites was the same:
- Identify relevant keyword phrases (KWPs) that they should try to rank for.
- Create & implement a KWP strategy to optimize individual pages on their site.
- Optimize their website in general.
- Identify backlink opportunities.
The Results
Their Google search result rankings increased between 310% to 671% in just two months.
Paws in Motion Website, SEO, & Branding
The Paws in Motion dog walking and pet sitting company was experiencing good growth and knew it was time to take their business to the next level. I created a new logo and built a new responsive website complete with a custom content management system. And what good is a beautiful new website unless customers can find it? I helped them identify a keyword and link building strategy and optimized the site so that Google and Bing will love it as much as their customers do. In just two months I increased their Google rankings by 297% (that’s almost 3x better SERP score) and increased web traffic 5x from the year prior.