The AFE USA site is a custom theme design and build on the WordPress framework. It features a membership restricted are, payment processing abilities, and event scheduling. It’s a relatively large site with over 200 pages and articles and growing.
Author Archives: Matt Wilson
Roverr Branding
This emerging Groupon competitor fetches local deals and discounts and delivers them to your inbox. The rounded corners communicate the friendly, approachable nature of the business and the peeling back on the R signifies the “claim now” technique of having users click in to a deal to see the full details of the possible savings. The little tag is a nod to the parent brand FetchRev which uses dog iconography, but is also suggestive of an ID tag that the dog might wear.
Three SEO Wins: Zero to Hero in 2 Months
Over the past year, I have helped three website dramatically increase their Google rankings. None of these sites had much SEO beyond the basic page titles, descriptions, and keywords, so this made it easy for me to take them from “zero to hero”. My approach with all three sites was the same:
- Identify relevant keyword phrases (KWPs) that they should try to rank for.
- Create & implement a KWP strategy to optimize individual pages on their site.
- Optimize their website in general.
- Identify backlink opportunities.
The Results
Their Google search result rankings increased between 310% to 671% in just two months.
Microsoft Firefighter Video
This video was created for placement on Facebook and was designed to be viewed without audio. Metia contracted me for this project and provided most of the artwork. The narrative of the video and the artwork were from an infographic that Metia had created.
Paws in Motion Website, SEO, & Branding
The Paws in Motion dog walking and pet sitting company was experiencing good growth and knew it was time to take their business to the next level. I created a new logo and built a new responsive website complete with a custom content management system. And what good is a beautiful new website unless customers can find it? I helped them identify a keyword and link building strategy and optimized the site so that Google and Bing will love it as much as their customers do. In just two months I increased their Google rankings by 297% (that’s almost 3x better SERP score) and increased web traffic 5x from the year prior.
Dell & Service King Animation
I was contracted by Metia to create this animated video for Dell, Intel, and Service King. They supplied the script and I created the storyboards and illustrations, then brought it to life using After Effects. It was exciting to work with Dell’s new brand guidelines and to balance the branding requirements of the three brands in the video.
Thieves Guild Website Design
Design only. I created this design to go with the logo and business cards I had previously created. The designs were then handed off to the developer.
Dell Flash Storage Animation
Another fun animated infographic video for Dell (contracted thru Metia). The teams at Dell & Metia liked my work on the first video so they asked me to do this one in the same style.
Responsive HTML Email Templates & Landing Pages
I designed and custom-coded a series of five mobile-friendly email templates and landing pages for a national auto insurance provider. The templates allow full customization of the content using the Marketo CRM platform. Each email template was coded to pass SPAM rules and display properly on all of the top email clients, web browsers and devices.
Dell Big Data Animation
I was contracted by Metia to create this animated video for Dell. They supplied the script and I created the storyboard with illustrations and brought it to life using After Effects.